A journey into entrepreneurship.

Ideal Customer Avatar Workbook

Do you truly understand your ideal customer or client?

When you sit down to write marketing copy or make social media posts, do you have your ideal customer or client in mind? Most copywriters agree that for marketing to be effective, you should always talk to one person, your ideal customer avatar (ICA).

This workbook contains 50 questions and fillable fields to help you identify and describe your ideal customer or client.

Download, print and fill in the fields to get to know who your customer is.
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 Save money. This workbook is included in the Life Journey Membership.

Created by

Michelle Arseneault
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Michelle Arseneault is a woman of many talents. She has over 25 years of experience in designing online courses and is an expert in instructional design. In her spare time, she enjoys coaching people and teaching them new things.

Michelle also loves dancing and designing virtual fashion. She is a mother to her best friend and daughter, Sam, who she adores more than anything else in the world.
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